5965Low riskGeneral Retail

MCC 5965Direct marketing - combination catalog and retail merchant

MCC 5965 is the merchant category code for direct marketing - combination catalog and retail merchant. It's classified as low risk, priced in the General Commerce interchange group, and held to a chargeback threshold of 1.0% (Visa/MC).

MCC

5965

Risk tier

Low risk

Interchange group

General Commerce

Chargeback threshold

1.0% (Visa/MC)

Definition

What is MCC 5965?

MCC 5965 is the four-digit merchant category code that Visa, Mastercard, American Express, and Discover use to classify direct marketing - combination catalog and retail merchant. Merchant classification for Direct marketing - combination catalog and retail merchant. The acquiring bank assigns it when it approves your merchant account, and from that point it drives your interchange pricing, your default chargeback thresholds, and whether your account is flagged for enhanced monitoring. Booking under the correct MCC from day one is part of what a specialized high-risk merchant account provider does that a generic flat-rate aggregator often skips. Check the payments glossary for the terms behind each field, or browse the full MCC directory to compare classifications.

Risk classification

Is Direct marketing - combination catalog and retail merchant high risk?

MCC 5965 (direct marketing - combination catalog and retail merchant) is generally treated as low risk, so most processors will board it on standard terms. That said, the right MCC still matters — it sets your interchange pricing and the chargeback thresholds your account is measured against.

Underwriter note

Standard card-present or standard cart parameters.

Mitigation strategy

Issue receipts promptly and clearly process refunds within 3 days.

Related classifications

What else falls under General Retail?

MCC 5965 sits within the General Retail group, which spans 609 classifications. Businesses that get boarded here often also match one of these adjacent codes:

How to apply

How to get a merchant account for MCC 5965

Whether you're a new business, scaling your volume, or switching processors after a decline, approval under MCC 5965 follows the same four steps — human underwriting, a dedicated MID, and chargeback monitoring built in. Here's why merchants choose Gray Merchants to board this classification.

01

Apply in minutes

Tell us about your business and volume. We confirm MCC 5965 is the right classification for what you sell.

02

Underwriting review

A human underwriter reviews your documents and history — no black-box scoring, a decision typically inside 24–48 hours.

03

Written terms

You see every rate, reserve, and account term in writing before you sign. $0 setup fee, dedicated MID.

04

Go live

Connect your gateway and start processing, with chargeback monitoring in place from day one.

FAQ

MCC 5965 questions

What is MCC 5965?

MCC 5965 is the four-digit merchant category code card networks assign to direct marketing - combination catalog and retail merchant. Merchant classification for Direct marketing - combination catalog and retail merchant. It determines the interchange pricing, risk tier, and chargeback thresholds your merchant account is held to.

Is Direct marketing - combination catalog and retail merchant considered high risk?

MCC 5965 (direct marketing - combination catalog and retail merchant) is generally treated as low risk, so most processors will board it on standard terms. That said, the right MCC still matters — it sets your interchange pricing and the chargeback thresholds your account is measured against.

What chargeback threshold applies to MCC 5965?

The working threshold for MCC 5965 is 1.0% (Visa/MC). Crossing it repeatedly can push an account into a card-network monitoring program, so accounts in this category are underwritten with that ceiling in mind.

Can I get a merchant account under MCC 5965?

Yes. Gray Merchants boards direct marketing - combination catalog and retail merchant through acquiring banks that underwrite this classification directly, with a dedicated MID, written terms before you sign, and a $0 setup fee. Apply and a specialist prepares your quote.

How do I reduce chargebacks under MCC 5965?

Issue receipts promptly and clearly process refunds within 3 days.

Talk to a specialist

Tell us about your business

Share a few details and a specialist reviews your industry, volume, and processing history, then comes back with the right path — no obligation.

  • Underwriting decision in 24–48 hours
  • $0 setup fee, dedicated MID
  • Specialist replies within 4 business hours
  • Every term disclosed in writing before you sign

Request a call from a specialist

Are you currently processing?

No obligation. A specialist replies within 4 business hours, Mon–Fri 9:00–18:00 EST.